Customer Background
RV Company is a trusted name in the RV industry, offering a wide range of new and pre-owned recreational vehicles alongside expert maintenance and repair services. Known for their exceptional customer service and extensive inventory, RV Company serves a loyal base of RV enthusiasts throughout Washington and beyond. Their commitment to providing top-tier products and personalized service has made them a regional leader in the RV market. With a growing inventory of over 500 products, RV Company needed a digital presence that matched their stellar reputation and enabled them to reach even more customers in the region.
Scope of Work
RV Company partnered with Launchkit Marketing to develop a robust online platform with the following objectives:
- Website Design & Development: Build a visually appealing, user-friendly website to showcase RV Company’s extensive inventory and service offerings.
- Regional SEO: Optimize the website to improve search engine rankings for targeted keywords and attract local and regional customers.
- Paid Advertising Campaigns: Create and manage strategic ad campaigns to boost visibility and drive conversions.
- Google Business Profile Management: Optimize RV Company’s Google Business Profile for maximum local visibility and engagement.
- Product Feed Design: Develop and integrate a product feed for RV Trader and other publications to expand audience reach.
- Content Marketing: Produce high-quality, keyword-optimized content on a regular basis to support SEO and educate customers.
- Toxic Backlink Removal: Address backlink toxicity issues inherited from a previous agency, restoring credibility and trust with search engines.
The Design
Launchkit Marketing designed a modern, clean website that reflected RV Company’s professional yet approachable brand identity. Key design elements included:
- Bold Visuals: High-resolution images of RVs and outdoor scenes to inspire adventure.
- Intuitive Navigation: A streamlined menu to help users easily browse inventory, request service, or contact the dealership.
- Custom Inventory Pages: Product pages with detailed information, high-quality photos, and contact forms for inquiries, ensuring a seamless shopping experience.
- Mobile Optimization: A fully responsive design to ensure optimal performance on all devices, critical for RV shoppers on the go.
The Development
The website was developed on a WordPress platform using Kadence Pro for maximum flexibility and functionality. Key features included:
- Advanced Search & Filtering: Allowing customers to quickly find RVs that match their specific criteria, such as price range, type, or brand.
- SEO-Optimized Content: Strategic placement of regional keywords to improve search rankings and drive organic traffic.
- Integrated Inventory Management: A dynamic system to upload and manage over 500 products effortlessly, with the ability to add new arrivals in real time.
- Secure Contact Forms: Designed to streamline customer inquiries while protecting user data.
- Product Feed Integration: A fully automated feed for RV Trader and other platforms, ensuring inventory is always up to date and accurately displayed.
The Marketing
To drive immediate traffic and establish a competitive edge, Launchkit Marketing implemented a tailored regional marketing strategy:
Regional SEO:
- Optimized the website for high-ranking local keywords such as “RV dealership in Washington” and “RV repair near me.”
- Built high-quality backlinks and local citations to strengthen domain authority.
- Removed toxic backlinks and rehabilitated the website’s trustworthiness with search engines.
Google Business Profile Optimization:
- Ensured consistent business information, added inventory highlights, and published regular updates to attract local searches.
- Leveraged customer reviews to build trust and improve rankings in Google Maps results.
Paid Advertising Campaigns:
- Designed PPC campaigns targeting high-intent search terms.
- Created display ads showcasing RV specials and promotions, driving immediate traffic to the site.
- Utilized retargeting strategies to re-engage users who browsed inventory but didn’t convert on their first visit.
Content Marketing:
- Produced blog posts, buyer’s guides, and service tips to engage customers and improve SEO.
- Highlighted regional travel destinations and RV lifestyle content to resonate with their target audience.
The Result
Launchkit Marketing delivered a cutting-edge digital solution that transformed RV Company’s online presence. Highlights of the project’s impact included:
- 300% Increase in Legitimate Website Traffic: Organic traffic soared, thanks to regional SEO and content marketing efforts. Unlike their previous agency, Launchkit’s strategies focused on genuine engagement rather than click manipulation.
- Enhanced User Experience: Customers spent more time on the site, with an average session duration exceeding 3 minutes and a significant increase in inventory inquiries.
- Boosted Sales: Paid ad campaigns and a polished Google Business Profile generated a 25% increase in inquiries and a notable uptick in vehicle sales.
- Reduced Backlink Toxicity: By eliminating harmful backlinks and building a strong, legitimate link profile, RV Company regained credibility with search engines.
- Seamless Product Feed: RV Trader and other publication feeds were updated dynamically, ensuring accuracy and expanding audience reach.
Ongoing Support
As part of Launchkit Marketing’s ongoing partnership with RV Company, the dealership receives regular content creation, product feed updates, and continuous marketing support. This ensures their digital presence remains competitive, functional, and effective in driving results.
Launchkit Marketing is proud to help RV Company inspire more customers to embark on their next great adventure.
