(425) 293 2902 admin@launchkitmarketing.com

Tell Us About Your Business!

    Local SEO vs Nationwide SEO: Which One Should You Choose?

    Launchkit Marketing Washington

    If you’ve been thinking about improving your business’s online visibility, chances are you’ve stumbled across the debate between local SEO vs nationwide SEO. Both strategies can make a massive difference, but knowing which one is right for your business can be a bit tricky. The right approach largely depends on your business model, goals, and where you want to attract customers.

    At Launchkit Marketing, we specialize in SEO services that are tailored to your needs—whether you’re trying to dominate local search results or break into the national scene. Let’s break down what local SEO and nationwide SEO really mean, and how to figure out which one works best for you.

    What Is Local SEO?

    If you run a business that’s centered around a specific geographic location—whether it’s a city, town, or even a neighborhood—local SEO is your best friend. This strategy is all about making sure that people in your area can easily find your business when they search online. Whether they’re looking for “restaurants near me” or “best plumbing services in Everett,” local SEO ensures that your business shows up at the right moment.

    What Makes Local SEO Work?

    • Google My Business (GMB): Think of it as your online storefront. A fully optimized GMB profile can make a big difference in getting found locally.
    • NAP Consistency: This means your business name, address, and phone number need to be the same across every platform—Google, Yelp, Facebook, and anywhere else your business is listed.
    • Location-Specific Content: Creating content around local events, local keywords, or community-related topics shows Google that you’re a part of the local landscape.
    • Local Citations: Getting your business listed on local directories and trusted local websites can also give you a leg up in local search rankings.


    If your business is focused on serving people within a specific area, SEO services in Everett are designed to help you dominate those local searches and put your business on the map.

    What About Nationwide SEO?

    On the flip side, if your business isn’t tied to a specific location—or you have multiple locations spread across the country—nationwide SEO might be what you need. Nationwide SEO is all about getting your business visible across a much larger geographical area, from coast to coast. It’s perfect for businesses that want to increase brand awareness, attract customers from all over, or offer services that can be accessed nationwide.

    Key Elements of Nationwide SEO:

    • Broad Keyword Strategy: Nationwide SEO focuses on targeting competitive, high-volume keywords that people search for across the country, not just in one location.
    • National Content: Your content should have broad appeal. For example, industry news, educational blogs, or general information that appeals to a nationwide audience.
    • Backlinks: Building quality backlinks from national publications, big directories, or trusted websites is essential to boosting your website’s authority.
    • Technical SEO: It’s not just about content—nationwide SEO requires optimizing your site for speed, mobile-friendliness, and ease of navigation to keep visitors engaged.


    If your goal is to reach customers far and wide, you’ll need a robust nationwide SEO strategy. Launchkit Marketing can help you scale your SEO efforts beyond just Everett, Washington, and set your business up for success on a national level.

    nationwide seo by Launchkit Marketing

    Local SEO vs Nationwide SEO: Which One is Right for You?

    Now that we know the basics of local SEO vs nationwide SEO, it’s time to figure out which one will work best for your business. Let’s look at the major differences so you can make an informed decision.

    Key Elements of Nationwide SEO:

    Target Audience

    This is the most obvious difference. Local SEO is all about reaching people near you, while nationwide SEO is about reaching a much larger audience. If you only serve a specific city or region, local SEO is the way to go. But if your business caters to a national or even global audience, nationwide SEO will help you scale.

    • Local SEO: Perfect for businesses with a single location or those that want to focus on a specific city or region.
    • Nationwide SEO: Ideal for businesses that operate in multiple regions or across the entire country.


    SEO Tactics & Strategies

    While both types of SEO share similar tactics—like keyword research and content creation—local SEO will place more emphasis on Google My Business optimization and local citations. Nationwide SEO, however, will require a more comprehensive content strategy, link-building efforts, and technical SEO work to compete at a national level.

    • Local SEO: Focuses on local keywords, reviews, and directory listings.
    • Nationwide SEO: Focuses on competitive keywords, nationwide backlinks, and large-scale content strategies.

    SEO Tactics & Strategies

    While both types of SEO share similar tactics—like keyword research and content creation—local SEO will place more emphasis on Google My Business optimization and local citations. Nationwide SEO, however, will require a more comprehensive content strategy, link-building efforts, and technical SEO work to compete at a national level.

    • Local SEO: Focuses on local keywords, reviews, and directory listings.
    • Nationwide SEO: Focuses on competitive keywords, nationwide backlinks, and large-scale content strategies.


    Competition Level

    Local SEO tends to be less competitive than nationwide SEO because you’re only up against other businesses in your city or town. With nationwide SEO, you’re competing against thousands of other businesses across the country for similar keywords.

    • Local SEO: Generally lower competition, especially if you’re in a niche market.
    • Nationwide SEO: Higher competition as you’re going up against many national brands and businesses.


    Cost & Investment

    As you might expect, nationwide SEO generally requires a larger budget because of the scale involved. You’ll need to put more resources into content creation, link building, and technical improvements. On the other hand, local SEO tends to be more budget-friendly, especially if you’re just focusing on dominating your local market.

    • Local SEO: Less costly, especially if you’re focusing on just a few key areas.
    • Nationwide SEO: Typically more expensive due to the larger scope of work.

    Making the Right Choice: Local SEO or Nationwide SEO?

    Choosing between local SEO vs nationwide SEO isn’t always clear-cut. The decision ultimately depends on your business goals. Here’s a quick guide to help you decide:

    Go Local SEO If:
    • Your business serves a specific geographic area.
    • You want to drive foot traffic or attract local customers.
    • Your goal is to build relationships within your community.

    Go Nationwide SEO If:
    • Your business operates across multiple regions or the entire country.
    • You want to expand your reach and attract customers from different parts of the country.
    • You’re ready to invest in a comprehensive, competitive SEO strategy.


    At Launchkit Marketing, we specialize in SEO services that can be tailored to fit your unique business needs. Whether you need to strengthen your local presence or go nationwide, we’ve got you covered.

    Ready to Get Started?

    If you’re unsure whether local SEO or nationwide SEO is the best fit for your business, let’s talk! Our team at Launchkit Marketing is here to help you choose the right strategy and execute it flawlessly.

    Email us at admin@launchkitmarketing.com or call us at (425) 293-2902 to discuss how we can help you grow your business with targeted SEO strategies.

    Industries We Serve:

    • Law Firms
    • Healthcare Industry
    • HVAC
    • Plumbing Companies
    • Roofing Companies

    Let’s Get Started

    From crafting unforgettable brand identities to building high-converting e-commerce platforms, and running data-driven digital marketing campaigns, every service we provide is tailored to meet your unique business needs.

    Book A Discovery Call
    Rocket
    Launchkit Marketing

    We believe strongly in being involved in our local community. As such, we’re always looking for opportunities to support and engage with local businesses, sports organizations, and community groups. Please don’t hesitate to reach out with partnership requests. Please send inquiries to Admin@launchkitmarketing.com

    Our Services

    Important Links

    Business We Help

    Connect With Us

    © 2025 Launchkit Marketing