Customer Background
Restoration Company specializes in water damage restoration, mold remediation, and emergency cleanup services. The company started as a one-person operation, relying on local referrals, but needed a scalable digital strategy to expand. Launchkit Marketing stepped in to create a full brand identity, marketing strategy, and lead generation system, helping the restoration company transition from a small operation to a fast-growing regional service provider.
Scope of Work
Launchkit Marketing implemented a comprehensive growth strategy, including:
- Website Development – Built a high-performing, conversion-optimized website tailored for lead generation.
- Brand Identity & Positioning – Developed a strong visual identity, including logo design and brand messaging.
- Content Strategy & SEO – Created SEO-driven content to establish authority and drive organic search traffic.
- Google Ads & Paid Advertising – Launched targeted ad campaigns to generate high-quality leads.
- Expansion & Growth Consulting – Advised on scaling operations, hiring, and new market expansion.
- Local SEO & Google Business Optimization – Strengthened local visibility to attract high-intent customers.
The Design
Launchkit Marketing designed a clean, professional website that effectively converts visitors into customers. Key features include:
- Lead Capture & Booking System – A user-friendly interface for immediate service requests.
- High-Impact Service Pages – Detailed information on water damage, mold removal, and emergency response services.
- Trust-Building Elements – Customer testimonials, certifications, and case studies to build credibility.
- Mobile-Optimized Performance – Ensuring seamless access on all devices.
The Development
Built on WordPress, the site was developed with a focus on speed, usability, and search optimization. Features include:
- Fast-Loading Pages – Optimized for performance and SEO.
- Local SEO Integration – Improved rankings for “water damage restoration near me” and other high-value keywords.
- Scalable Architecture – Designed to grow alongside the company’s expansion into new markets.
The Marketing & Ongoing Support
Beyond the website, Launchkit Marketing continues to drive business growth through strategic marketing initiatives.
Google Ads & Lead Generation
- Created high-performing PPC campaigns targeting emergency restoration services.
- Implemented retargeting strategies to increase conversions.
- Achieved a high ROI on paid advertising, driving consistent inbound leads.
SEO & Content Strategy
- Optimized service pages to rank for competitive local search terms.
- Published educational blog content to establish the Restoration Company as an industry authority.
- Improved organic rankings, driving sustainable lead flow.
Expansion & Growth Consulting
- Provided insights on hiring, fleet expansion, and multi-location scaling.
- Assisted in market entry strategy for Oregon expansion.
- Developed scalable digital marketing frameworks to support continued growth.
The Result
Launchkit Marketing’s strategies helped Restoration Company achieve remarkable success:
- Rapid Business Expansion – Scaled from one truck to five full-time crews.
- Multi-State Growth – Successfully expanded from Washington into Oregon.
- High-Quality Lead Generation – Consistent inbound leads via SEO and paid ads.
- Stronger Brand Recognition – Increased customer trust through branding and online visibility.
- Higher Conversion Rates – Improved website experience resulted in increased bookings and calls.
Ongoing Partnership
Launchkit Marketing continues to support Restoration Company with ongoing marketing strategy, lead generation, and business growth consulting. Our partnership ensures continued success and market dominance as they expand into new territories.
Website:
- Website Development & Branding
- SEO & Content Marketing
- Google Ads & Paid Lead Generation
- Expansion & Growth Consulting
- Local SEO & Customer Acquisition
Launchkit Marketing is proud to support Restoration Company in becoming a leading water damage restoration provider in the Pacific Northwest.
